Stay Thirsty

In 1897, Wilhelm Hasse had a dream. A dream to become a Mexican brewing legend. It’s an unusual dream for a German man living in Germany, but he saw an opportunity to bring his beer expertise across the sea, and went for it. He embarked upon a 7,000 mile voyage and moved to Mexico.

Dos Equis Ambar came first, followed by Dos Equis Lager Especial. Their arrival ushered in a golden (and amber) age of beer drinking that’s still going strong today. The next time you have one, raise a glass to Wilhelm, the Mexican brewing legend who stayed thirsty.